About ETHA

Our Story

The ETHA® Natural Botanicals story begins with our mission.

ETHA Natural Botanicals’ mission is to make natural medicine credible through trustworthy manufacturing and scientific research. We are a scientific-based manufacturer and distributor that adds transparency, testing results, regulatory standards, and proper labeling to make botanicals more accessible and convenient. 


The word ‘ETHA’ is most commonly used as a name of Old English or Hebrew derivation in the late 1800s. Etha has been used to describe a person who is noble, a seeker of knowledge, and appreciates nature. We felt this captured the essence of what we are and strive to be.

Etha Natural Story

A Picture is Worth a Thousand Words

We place meticulous attention in all things including our ETHA logo mark.

Our logo mark symbolizes the essence of our culture at ETHA. The logo’s stylized leaf represents our appreciation for nature. The outreached hand evokes care, hope, firsthand information, and the giving of knowledge. The surrounding circle symbolizes a fulfilled life, together with negative space, forms a story of balance and upward motion. On second look, the letter ‘e’ reveals itself adding a surprising level of depth to complete the story. By combining these elements together, you can better understand what ETHA truly represents.

What We Do

ETHA sources and supplies the most effective botanicals directly from the forest and USA-based greenhouse. We actively research all the remarkable medicinal capabilities found in botanicals, especially for pain relief. We make natural botanicals available through convenient products like our pressed tea tablets that pack the greatest amount of botanicals in the smallest volume. We also ensure our botanicals are safe through proprietary quality procedures like ETHA Precision Pasteurization, manufacturing in our USA-based above GMP facility, and extensive in-house laboratory testing. Our goal is to create botanical products that help you LIVE FULLY™.

Etha Naturals Botanicals

Meet the Founders

Victor and Alexander, co-founders of ETHA, each suffer from chronic back pain as the result of incorrectly healed vertebrae, degenerating spinal discs, and sports related injuries. After decades of physical therapy, injections, chiropractic care, and faced with the gambles of surgery, Victor and Alexander both resorted to changing their lifestyles to limit physical activity. No more playing soccer, martial arts, golf or other sports. Workdays were cut short, and evenings ended early when the pain became unbearable.


Then, in 2016, an all-natural botanical reached massive new audiences through a Joe Rogan podcast with Chris Bell.


After researching this botanical called mitragyna speciosa, more commonly referred to as kratom, Victor ordered a variety of product samples and started self-experimenting in order to find out if it really worked.


Amazed at some of the experimentation results, Victor shared the idea of using kratom with Alexander. This ultimately started a path to naturally overcoming their painful struggles as they incorporated kratom tea with exercise, yoga, and diet changes to manage their health in natural ways.


Frustrations with reliability, and concerns with safety prompted the duo to embark on the mission to become the most trusted source of botanical products.

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ETHA® Natural Botanicals’ co-founders, Victor Chung and Alexander Karp, use their personal journeys with chronic pain to guide them to create the most trusted natural medicines.

You can interact with Alexander and Victor during their live, weekly broadcasts on Facebook and Instagram. Follow us on social to get alerted on the live broadcast – @ethalivefully. You can also check out recorded versions of LIVE with ETHA below:


Low Quality Kratom
The ETHA Difference

Kratom Tea You Can Trust?

During the phase when Victor and Alexander were searching for the best kratom products for themselves, they ran into major challenges from other kratom vendors.

1.) Inconsistent Results – Sometimes kratom tea would work while other times it did little to nothing. This would happen even from the same company and same product.

2.) Negative Side Effects – Sometimes a kratom product would make Victor and Alexander feel loopy and light-headed or irritate their stomach.

3.) No Lab Test Results – Even when a vendor would state that their kratom was lab tested, they would struggle with providing applicable certificates of analysis from 3rd-party, independent labs.

4.) Only Powder or Capsules – The Kratom powder they found would typically be old and ineffective. Pre-filled capsules were large in size and often times were not measured correctly or had kratom that was not very effective. Given Victor and Alexander’s regular kratom use, adding a lot of capsule material into their system was not ideal.

The ETHA Difference

The guys realized they could solve the issues in the kratom industry by starting their own botanical manufacturing company & laboratory. That is when the idea to start ETHA Natural Medicine was born. Now, ETHA is the most trusted brand for botanicals like kratom tea. This trust comes from our strict company guidelines:

  1. Direct Sourcing – No middlemen or distributors are involved in our supply chain.  We work directly with harvesters who go into the forests and handpick and sort the kratom leaves we need.
  2. Comprehensive Lab Testing – Every harvest is laboratory tested at our own ETHA Labs as well as at 3rd-party, independent labs to verify that it is free of adulterants and dangerous levels of heavy metals.  We also measure alkaloid content, the natural ingredients in kratom leaves that give it its benefits.
  3. Safety and Quality Procedures – All ETHA botanicals go through ultra-high heat pasteurization to eliminate potentially harmful pathogens like salmonella and e.coli while retaining precious alkaloid content.  Our botanicals are also triple filtered for clean, smooth, and consistent powder. This is all done out of our own cGMP facility in the USA.
  4. Pressed Tablets – ETHA is the exclusive manufacturer of kratom pressed tablets made from 100% whole-leaf kratom.  No fillers or additives are used to make ETHA tablets.

Victor and Alexander are devoting their expertise and lives to the natural medicine world to make a positive impact.  They are proud to lead ETHA Natural Botanicals on the quest to become the most trusted source for safe and effective medicinal botanicals.  Join us in this journey so you can also LIVE FULLY!

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