OUR JOURNEY
OUR JOURNEY
LIVE FULLY AND THRIVE
WHAT IS "ETHA"
The word ‘ETHA’ is most commonly used as a name of Old English or Hebrew derivation in the late 1800s. ETHA has been used to describe a person who is noble, a seeker of knowledge, and appreciates nature. We feel this captures the essence of what we are and strive to be.
ETHA’s mission is to make natural medicine credible. From cultivation and manufacturing to lab testing and research, we take responsibility for every step, so we can genuinely stand behind every product we make.
MESSAGE FROM THE FOUNDERS
Our Journey to Yours
"Our own struggles with chronic pain, mental health, and everyday stress led us to kratom—and it helped us become healthier, more present versions of ourselves.
But finding clean, effective, consistently tested products wasn’t easy. We founded ETHA to change that—to create products we could genuinely trust and proudly share with others.
What began as our journey to live better became our mission to help you LIVE FULLY."
Victor Chung and Alexander Karp
Co-Founders, ETHA Natural Botanicals
WHAT WE DO
ETHA Natural Botanicals sources the most effective botanicals and cultivates medicinal plants in our USA-based ETHA Labs and Greenhouses. Our flagship products are derived from Mitragyna speciosa, commonly known as kratom.
ETHA is dedicated to advancing research into kratom’s remarkable medicinal properties—especially its potential to relieve pain, improve mood, and break addictions.†
MEET THE TEAM
The ETHA team is united by one mission: helping people Live Fully. Many of us personally use and believe in the products we create, so our commitment goes far beyond the workplace. Visit our headquarters or one of our ETHA stores, watch the Live Fully with Kratom podcast, or connect with customer support. You’ll meet real people who genuinely care about your experience and are here to support your journey.
A Picture is Worth a Thousand Words
The ETHA logo captures the heart of who we are. The leaf reflects our deep respect for nature, while the outstretched hand represents care, hope, shared experience, and the giving of knowledge. The surrounding circle symbolizes wholeness and a life lived fully, while the negative space creates a sense of balance and upward movement. Look closer, and the letter “e” reveals itself—adding a final layer of meaning to a mark that tells the story of ETHA.
